{"id":17843,"date":"2026-10-29T15:52:09","date_gmt":"2026-10-29T19:52:09","guid":{"rendered":"https:\/\/eye-am.ca\/?page_id=17843"},"modified":"2026-11-02T15:24:01","modified_gmt":"2026-11-02T20:24:01","slug":"the-essentials","status":"publish","type":"page","link":"https:\/\/eye-am.ca\/en\/special-offers-eyeglasses-and-lenses\/the-essentials\/","title":{"rendered":"The Essentials"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17843\" class=\"elementor elementor-17843 elementor-17829\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-858286e3 e-con-full e-flex e-con e-parent\" data-id=\"858286e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36420211 elementor-widget elementor-widget-html\" data-id=\"36420211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/use.typekit.net\/yck2pqx.css\">\n<style>:root{--creme:#dbd2c3;--orange:#ef7622;--ivoire:#f7f6f2;--cafe:#423835;--font-display:\"miller-banner\",\"Miller Banner\",\"Didot\",\"Bodoni 72\",Georgia,serif;--font-body:\"Avenir\",\"Avenir Next\",\"Nunito Sans\",Helvetica,sans-serif}.eam2{--eam-hdr:84px}@media(max-width:767px){.eam2{--eam-hdr:80px}}.eam2{font-family:var(--font-body);-webkit-font-smoothing:antialiased;margin:0}.eam2 *,.eam2 *::before,.eam2 *::after{box-sizing:border-box}.eam2 img{max-width:100%}.eam2 h2,.eam2 h1,.eam2 p{font-synthesis:none}.ea-g3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px clamp(16px,2vw,32px);align-items:end}.ea-g3>p{grid-column:2\/4}@media(max-width:768px){.ea-g3c{grid-template-columns:minmax(0,1fr)!important}.ea-g3{grid-template-columns:minmax(0,1fr)}.ea-g3>p{grid-column:1}}.ea-banner{grid-column:1\/-1;aspect-ratio:16\/5;overflow:hidden}@media(max-width:768px){.ea-banner{aspect-ratio:16\/9}}.ea-split,.ea-grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr))!important;max-width:1440px;margin-left:auto;margin-right:auto;box-sizing:border-box}.ea-grid2{max-width:1552px}@media(max-width:768px){.ea-split,.ea-grid2{grid-template-columns:minmax(0,1fr)!important}.ea-split>.ea-img{order:-1!important}.ea-split>div:not(.ea-img){justify-self:stretch!important;max-width:none!important}}.eam2{background:#dbd2c3}.eam2 a{color:#9a8776;text-decoration:none}.eam2 a:hover{color:#9a8776}html{scroll-behavior:smooth}.eam2 .eam-h492a71:hover{opacity:.6!important}.eam2 .eam-h138e23:hover{background:#9a8776!important;color:#f7f6f2!important}<\/style>\n<div class=\"eam2\" lang=\"en\" id=\"eam2-offre-les-indispensables\"><div style=\"background:#dbd2c3;color:#9a8776;font-family:var(--font-body);overflow:hidden\">\n\n\n\n<section id=\"top\" style=\"position:relative;height:calc(100vh - var(--eam-hdr,96px));height:calc(100svh - var(--eam-hdr,96px));min-height:520px;background:#f7f6f2;overflow:hidden\">\n  <div data-r=\"img\" style=\"position:absolute;inset:0;overflow:hidden\"><img src=\"\/wp-content\/uploads\/eye-am-v2\/eam2-hero-indispensables-1280.webp\" srcset=\"\/wp-content\/uploads\/eye-am-v2\/eam2-hero-indispensables-800.webp 800w, \/wp-content\/uploads\/eye-am-v2\/eam2-hero-indispensables-1280.webp 1280w, \/wp-content\/uploads\/eye-am-v2\/eam2-hero-indispensables-1672.webp 1672w\" sizes=\"100vw\" alt=\"Portrait of a woman wearing gold-rimmed glasses and a beige coat\" style=\"position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center center;display:block\" fetchpriority=\"high\" decoding=\"async\"><div style=\"position:absolute;inset:0;background:radial-gradient(ellipse 70% 65% at 6% 90%,rgba(154,135,118,.85),rgba(154,135,118,.45) 55%,rgba(154,135,118,0) 100%)\"><\/div><\/div>\n  <a class=\"eam-h492a71\" href=\"\/en\/special-offers-eyeglasses-and-lenses\/\" style=\"position:absolute;top:clamp(104px,12vw,128px);left:clamp(20px,4vw,56px);font-size:13px;font-weight:500;letter-spacing:.08em;text-transform:uppercase\">\u2190 Back to promotions<\/a>\n  <h1 style=\"position:absolute;left:clamp(20px,5.6vw,110px);right:clamp(20px,5.6vw,110px);bottom:clamp(48px,14vh,160px);margin:0;font-family:var(--font-display);font-weight:300;font-size:clamp(40px,6vw,104px);line-height:1.02;letter-spacing:-.01em;color:#f7f6f2;text-shadow:0 1px 24px rgba(66,56,53,.25)\"><span style=\"display:block;overflow:hidden;padding:.12em .08em .25em 0;margin:-.12em -.08em -.17em 0\" data-r=\"line\"><span style=\"display:block\">The right choice, at the right price.<\/span><\/span><\/h1>\n<\/section>\n\n<section style=\"background:#f7f6f2;padding:clamp(56px,8vw,112px) clamp(20px,4vw,56px) clamp(56px,8vw,112px)\">\n  <div style=\"max-width:1440px;margin:0 auto\">\n    <div style=\"display:flex;flex-direction:column;align-items:center;text-align:center;padding-top:clamp(40px,6vw,88px)\"><div style=\"display:flex;flex-direction:column;align-items:center;gap:24px;text-align:center\">\n        \n        <h2 style=\"margin:0;text-align:center;font-family:var(--font-display);font-weight:300;font-size:clamp(36px,4.6vw,76px);line-height:1.04;text-wrap:balance\"><span style=\"display:block;overflow:hidden;padding:.12em .08em .25em 0;margin:-.12em -.08em -.17em 0\" data-r=\"line\"><span style=\"display:block\">The Essentials<\/span><\/span><\/h2>\n      <\/div><\/div>\n    <div style=\"display:flex;flex-direction:column;align-items:center;text-align:center;gap:32px;padding-top:24px\">\n      \n      <div style=\"display:flex;flex-direction:column;align-items:center;gap:32px\">\n        <p data-r=\"up\" style=\"margin:0;font-size:clamp(17px,1.4vw,21px);line-height:1.6;text-wrap:pretty;max-width:760px\">Our team has selected collections for the quality of their craftsmanship and the rightness of their design. Paired with lenses selected for their excellent value for money, they make up a complete pair of glasses, ready to go with you every day.<\/p>\n        <p data-r=\"up\" style=\"margin:0;font-size:clamp(17px,1.4vw,21px);line-height:1.6;text-wrap:pretty;max-width:760px\">Get a complete pair of glasses starting at <b>$299<\/b> for single vision and <b>$495<\/b> for progressive lenses.<\/p>\n      <\/div>\n    <\/div>\n    <div style=\"border-top:1px solid rgba(154,135,118,.4);margin-top:clamp(72px,10vw,144px)\"><\/div>\n    <div style=\"display:flex;flex-direction:column;align-items:center;text-align:center;gap:24px;padding-top:clamp(72px,10vw,144px)\">\n      <h2 style=\"margin:0;text-align:center;font-family:var(--font-display);font-weight:300;font-size:clamp(32px,3.8vw,60px);line-height:1.04;text-wrap:balance\"><span style=\"display:block;overflow:hidden;padding:.12em .08em .25em 0;margin:-.12em -.08em -.17em 0\" data-r=\"line\"><span style=\"display:block\">Eye Am quality,<\/span><\/span><span style=\"display:block;overflow:hidden;padding:.12em .08em .25em 0;margin:-.12em -.08em -.17em 0\" data-r=\"line\"><span style=\"display:block;font-style:italic\">at a fair price<\/span><\/span><\/h2>\n      <p data-r=\"up\" style=\"margin:0;font-size:clamp(17px,1.4vw,21px);line-height:1.6;text-wrap:pretty;max-width:760px\">A package does not have to be a compromise. Every frame in the Essentials package is chosen to the same standards as our designer collections: quality of materials, comfort and durability.<\/p>\n      <p data-r=\"up\" style=\"margin:0;font-size:clamp(17px,1.4vw,21px);line-height:1.6;text-wrap:pretty;max-width:760px\">Find your ideal pair with the Essentials package.<\/p>\n      <div data-r=\"up\" style=\"display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:8px\"><a class=\"eam-h138e23\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTA4NjksInRvZ2dsZSI6ZmFsc2V9\" style=\"display:inline-block;font-size:14px;font-weight:500;letter-spacing:.04em;border:1px solid #9a8776;padding:11px 26px;border-radius:999px;text-align:center;line-height:1.2;transition:background .3s ease,color .3s ease\">Book an appointment<\/a><a class=\"eam-h138e23\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTA4NzEsInRvZ2dsZSI6ZmFsc2V9\" style=\"display:inline-block;font-size:14px;font-weight:500;letter-spacing:.04em;border:1px solid #9a8776;padding:11px 26px;border-radius:999px;text-align:center;line-height:1.2;transition:background .3s ease,color .3s ease\">Find a branch<\/a><\/div>\n      <p data-r=\"up\" style=\"margin:8px 0 0;font-size:14px;line-height:1.6;text-wrap:pretty;max-width:760px\">Certain conditions apply. Details in store.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<\/div><\/div>\n<script>(function(){var r=document.querySelectorAll('.eam2 [data-r]');if(!r.length||matchMedia('(prefers-reduced-motion:reduce)').matches||!('IntersectionObserver' in window))return;\nvar E='cubic-bezier(.22,1,.36,1)';var io=new IntersectionObserver(function(es){es.forEach(function(e){if(!e.isIntersecting)return;var el=e.target,t=el.dataset.r;\nif(t==='line')el.firstElementChild.style.transform='translateY(0)';else if(t==='img'){var i=el.firstElementChild;i.style.opacity=1;i.style.transform='scale(1)'}else{el.style.opacity=1;el.style.transform='translateY(0)'}io.unobserve(el)})},{threshold:.1});\nr.forEach(function(el,n){var t=el.dataset.r;if(t==='line'){var s=el.firstElementChild;s.style.transform='translateY(110%)';s.style.transition='transform 1.1s '+E+' '+(n%3)*.1+'s'}\nelse if(t==='img'){var i=el.firstElementChild;i.style.opacity=0;i.style.transform='scale(1.15)';i.style.transition='opacity 1s ease,transform 1.8s '+E}\nelse{el.style.opacity=0;el.style.transform='translateY(24px)';el.style.transition='opacity .9s ease '+(n%3)*.08+'s,transform .9s '+E+' '+(n%3)*.08+'s'}io.observe(el)})})();<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":17838,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17843","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/pages\/17843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/comments?post=17843"}],"version-history":[{"count":1,"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/pages\/17843\/revisions"}],"predecessor-version":[{"id":17850,"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/pages\/17843\/revisions\/17850"}],"up":[{"embeddable":true,"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/pages\/17838"}],"wp:attachment":[{"href":"https:\/\/eye-am.ca\/en\/wp-json\/wp\/v2\/media?parent=17843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}